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McMoosing it at McCafe

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McDo training videos show that automation can boost coffee delivery by 40% per person.

Brett Bolwell, CEO BaristaEquip Australia

As the largest coffee chain in Australia, McCafé has an even greater need for consistency than most cafés. Bean Scene Magazine had a talk with Jamadu General Manager Dean Watter and Brett Bolwell about the need for automation. 

Rent and staff are two of the biggest challenges cafés face when it comes to turning a profit. 

Best way for a café to boost its bottom line? Brett Bolwell, CEO of BaristaEquip says the answer is improving workflow. The first step in ensuring the coffee bar is set up with the right layout and equipment to pump out coffee as efficiently as possible. 

We’ve filmed training videos with McDonald’s that show one person can deliver 40 per cent more coffee in the same amount of time using a grind-by-weight grinder, automatic tamper and milk automation.


Why the Perfect Moose

Brett says the Perfect Moose automatic milk foamer is the workflow jewel in Barista Equip’s crown. When an RFID-coded milk jug is placed in the holder, Perfect Moose lowers its steam arm into the milk then textures at a temperature and duration pre-programmed to match the pitcher. This means the single machine can texture a variety of sizes and types of milk with individual recipes for each. (…) 

You’re going from the grinder to the Puqpress to the group head, placing your cups, picking up your next group handle, and the cycle repeats. While all that’s happening in perfect sequence, the milk is going on the other side automatically thanks to Perfect Moose. (...) It also doesn’t need a cleaning cycle at the end of the day, instead requiring a quick wipe after use like a standard steam wand.

Check out the McCafe virtual training academy


Return on investment in just a few months

“If you can produce a coffee better, more consistently, and faster, even if that’s saving the cost of half a barista per day, looking at the return on investment, Perfect Moose pays for itself within four to five months. It might only be a couple hundred bucks a week, but that adds up over time, and for larger coffee chains, over multiple locations,” Brett says.


Need for consistency

As the largest coffee chain in Australia, McCafé has an even greater need for consistency than most cafés. That is one of the reasons why Perfect Moose has been a popular addition to the coffee chain, according to Dean Watter, General Manager of Jamadu – a McDonald’s Multi Store Licencee in Queensland.


Improving customer satisfaction at McCafe

“As Australia’s leading coffee brand, we are always looking for ways to improve service, consistency, and, most of all, customer satisfaction. Coffee production is a clear focus of our growth within McCafé, so having equipment that helps us alleviate the stress and potential problems of making barista coffee is essential,” Dean says.

Products like Perfect Moose and Puqpress have helped us gain better workflow and improved coffee flavour while improving our service times dramatically.

One of the biggest things we notice is better group head utilization of the espresso machines. At your standard McDonald’s, for example, they’ve got a three-group espresso machine with a young person working behind it that has been trained well, but doesn’t have years of experience. Most of them can’t handle using three group heads at once, but when you bring in milk automation and take that component out, they’re able to rotate the group handles much more efficiently and get more coffees going out that drive through window,” Brett says.

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Credits Ethan Miller, Bean Scene Magazine. Read full article

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